410-101 Practice Exams, 410-101 Trustworthy Practice

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To become Facebook Certified media buying professionals, candidates must pass the 410-101 exam, which consists of 75 multiple-choice questions. 410-101 exam covers a range of topics, including ad creation, targeting, bidding, and optimization, as well as Facebook's ad policies and guidelines. Candidates must demonstrate their ability to use Facebook's advertising tools, such as Ads Manager and Business Manager, to create and manage ad campaigns that meet specific business objectives. The Facebook 410-101 certification is valid for two years, after which candidates must retake the exam to maintain their certification.

Facebook 410-101 Certification Exam consists of 75 multiple-choice questions that must be completed within 75 minutes. 410-101 exam is available in English, Spanish, Portuguese, French, German, Italian, Indonesian, Japanese, Korean, Simplified Chinese, and Traditional Chinese. To pass the exam, candidates must achieve a score of at least 700 out of 1000.

Facebook Certified media buying professional Sample Questions (Q73-Q78):

NEW QUESTION # 73
What is the biggest difference between doing a 1% versus a 6% similar audience?
Choose only ONE best answer.

A. A 6% would include several countries whereas a 1% would only include one country.
B. A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.
C. There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.
D. A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.

Answer: B

Explanation:
Explanation
On a scale of 1-10, the smaller numbers are optimized for similarity whereas higher numbers are optimized for reach.
Regardless whether you use 1 or 10; you can select one or multiple countries.

NEW QUESTION # 74
Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.
What manual placement should you select for the campaign?
Select two of the following options:
Choose ALL answers that apply.

A. Audience Network
B. Facebook
C. WhatsApp
D. Facebook and Audience Network
E. Instagram

Answer: B,E

Explanation:
Explanation
Facebook recommends the following choices, broken out by campaign objective:
* Brand awareness (including Reach & Frequency buying): Facebook and Instagram
* Engagement (including Reach & Frequency buying): Facebook and Instagram
* Video views (including Reach & Frequency buying): Facebook, Instagram and Audience Network
* App installs: Facebook, Instagram, Messenger and Audience Network
* Traffic (for website clicks and app engagement): Facebook, Messenger and Audience Network
* Catalog sales: Facebook and Audience Network
* Conversions: Facebook, Messenger and Audience Network. The offsite conversions optimization goal also supports Instant Articles and Instagram Stories.

NEW QUESTION # 75
You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.

A. Open a Global Fan Page.
B. You are not able to set up franchise locations on Facebook.
C. Open a new Fan Page for each location.
D. Open one Fan Page with multiple locations.

Answer: D

Explanation:
Explanation
With Facebook Locations, you can connect and manage all of your franchise locations on Facebook.
This structure is often referred to as the parent-child relationship, where your main brand page is the parent, and individual locations are the children.

There are several advantages to this approach:
* Brand consistency and control.
* Increased visibility for individual locations.
* Location finder.
* Easier management of multiple pages.

NEW QUESTION # 76
What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

A. Ad Type
B. Placement
C. Offer
D. Audience
E. Image
F. Dynamic Creative

Answer: B,C,D,F

Explanation:
Explanation
The followings are all of the different aspects of a campaign you can change at the ad set level:

This might be an easy one but a lot of people don't use Offers or Dynamic Creatives on their campaigns so might miss this type of question.

NEW QUESTION # 77
Two ad sets within your brand campaign are not responding well.
The campaign has the following details:
* Objective: Run a triple-play message strategy to drive brand association, sales awareness, and product conversion to a specific offer.
* Target: 34-55 Male Executives.
* Asset: 5 images that will be delivered sequentially.
* Ad Type: Auction on Instagram.
What change should you make for the campaign to deliver the objective?
Select all that apply.
Choose ALL answers that apply.

A. You should change the placement to include Facebook.
B. You should change the ad type to sequential messaging.
C. You should change the target market to females.
D. You should change the bidding to reach and frequency.

Answer: A,B,D

Explanation:
Explanation
Whenever you want to maximize brand awareness with multiple messages, you should use reach and frequency as the bidding type.
Keep in mind that you can program sequential content or ads within Facebook's auction. So every time you see
"sequential messages," the answer is most likely reach and frequency with sequential messaging.
For brand awareness campaigns, you should also include Facebook as placement due to its high reach.

NEW QUESTION # 78
......

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