Free PDF 2024 High Pass-Rate 410-101: Facebook Certified media buying professional Latest Dumps Sheet

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Facebook Certified Media Buying Professional Certification Exam is a valuable credential for individuals who want to advance their careers in digital marketing or media buying. Facebook is one of the most popular advertising platforms, and having this certification demonstrates to employers that you have the skills and expertise to create effective ad campaigns that deliver results. Additionally, the certification can also help individuals stand out in a crowded job market and increase their earning potential.

Facebook 410-101 certification is an excellent opportunity for individuals to enhance their skills and knowledge of Facebook's advertising platform. Facebook Certified media buying professional certification provides a competitive advantage in the digital marketing industry and can lead to new job opportunities and career growth. Facebook provides a range of resources to help candidates prepare for the certification exam, and passing the exam demonstrates the candidate's proficiency in media buying on Facebook.

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Facebook Certified media buying professional Sample Questions (Q25-Q30):

NEW QUESTION # 25
You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.

A. You need 1 campaign with 8 ad sets and 1 ad for each.
B. You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.
C. You need one campaign and four ad sets since you have 4 different variables at the ad set level.
D. You need two campaigns and four ad sets since you have 4 different variables at the ad set level.

Answer: C

Explanation:
Explanation
Keep in mind that you are running 1 campaign with 4 ad sets. Since all changes happen at the ad set level, you need to run one campaign only.
There are 4 variables at the ad set level. So you would get the following:
Ad Set A: Bidding Option #1 + Audience #1
Ad Set B: Bidding Option #1 + Audience #2
Ad Set C: Bidding Option #2 + Audience #1
Ad Set D: Bidding Option #2 + Audience #2

NEW QUESTION # 26
What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.

A. People who have clicked any links on a Canva in the past 180 days.
B. People who have opened your mobile app in the last 92 days.
C. People who have opened a Lead form but have not submitted data in the past 180 days.
D. People who have visited your website in the last 365 days.
E. Your customer database from the last 5 years.
F. People who have viewed at least 50% of a video you posted on your Fan Page in the past year.

Answer: A,B,E,F

Explanation:
Explanation
You can build custom audiences based on the following sources:
* Data files: Build audiences from your CRM, POS, email lists, or other sources. There is no timeline for how old the database needs to be.
* Website data: Reach existing customers and those who've shown interest in your business. There is a limit on the past 180 days.
* Mobile app data: Use Facebook ads to engage with people based on their interactions with your apps.
There is a limit on the past 180 days.
* Facebook engagement: Target ads to people who've interacted with your Page, videos, lead ads, and Canvas full-screen experiences on Facebook. There is a limit on leads ads for 90 days, videos views for
365 days, and canvas for 365 days.

NEW QUESTION # 27
You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:
Maximize budget with two target audiences
Run a video on in-stream placement
Budget of $17,000
Frequency of 2 per week
Exclude dating and mature content categories from placement
What changes need to be made in order to comply with the client's brand safety requirements?
Choose only ONE best answer.

A. You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.
B. You can't block mature content from any Facebook placement platform.
C. You should just block both mature and dating content categories from your in-stream video placement.
D. You need to change the in-stream video to Audience Network or Instant Articles.
E. You should add more content categories such as gambling into the content categories blocked.

Answer: D

Explanation:
Explanation
The categories you can block on Facebook are:
* Debatable social issues: Topics related to debated social issues, such as religion, politics, immigration and more. Does not apply to Audience Network mobile apps.
* Mature: Topics including violence, firearms, sexual content, profane language, and more. Does not apply to Audience Network mobile apps.
* Tragedy and conflict: Topics that contain emotional or physical suffering, such as crime, illness,
* bullying and more. Does not apply to Audience Network mobile apps.
* Dating: Websites and apps that have been categorized as dating. Ads may still appear alongside content about relationships and dating.
* Gambling: Websites and apps that have been categorized as gambling, where winners receive money or prizes. Ads may still appear on websites or apps where people play games just for fun.
You can exclude the following content categories for each placement:
In-Stream Video
* Mature
* Tragedy and Conflict
* Debatable Social Issues
Audience Network
* Dating
* Gambling
* Mature
* Tragedy and Conflict
* Debatable Social Issues
Instant Articles
* Dating
* Gambling
* Mature
* Tragedy and Conflict
* Debatable Social Issues

NEW QUESTION # 28
You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel.
Your customer has a checkout process split into two different pages:
Customers have to first register
Then enter their payment info on a second page.
Which pixel events do you need to install on your client's website?
Select all that apply.
Choose ALL answers that apply.

A. View
B. Purchase
C. Initiate Checkout
D. Complete Registration
E. Add To Cart

Answer: B,C,D,E

Explanation:
Explanation
These are all of the pixel events that should be installed on your client's checkout process:
1. Add To Cart: When a user adds products to their cart.
2. Initiate Checkout: When a user lands on the first registration page.
3. Complete Registration: When a user has completed the first registration page and needed to add payment info.
4. Purchase: When a user has finalized the purchase.

NEW QUESTION # 29
What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.

A. You should go into location and see where current customers are really from.
B. You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.
C. You should see who from that customer base is also connected to your client's fan page.
D. You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.

Answer: A,B,D

Explanation:
Explanation
The main insights you should be looking from a database of customers you've uploaded should be several things:

* Demographics: Information regarding the customer database, age, gender, age-groups, lifestyle, relationship status, education level, and job title.
* Page Likes: Information regarding top categories or other fan pages that people interact with.
* Location: Region, country or city for your customer database. Language that they speak.
* Activity: Device that they use to access Facebook and activity levels they have interacting with Facebook content.
* Household: Income, household price/size/market value, spending methods, and habits.
* Purchase: Purchase behavior on several fronts.
For this case study, you want to look at top categories, location, and spending methods that they have in order to better segment your next core audience.

NEW QUESTION # 30
......

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